November 21, 2022
Startups that embrace global talent can scale customer acquisition teams while gaining direct access to new markets, local knowledge, and diverse perspectives. Customer acquisition teams are crucial growth contributors for startups through the acquisition and retention of their client base. Growing a strong customer acquisition team is becoming increasingly difficult with the lack of skilled local talent.
With global hiring, hiring managers can access fresh talent from hubs instead of spending months searching for qualified candidates that aren’t available locally. Different regions foster different talent pools and skill sets depending on economies, governments, and the prioritization of educational systems. The first step to finding the right talent is to pinpoint the skills your business requires and then target the foreign markets that have an abundance of potential candidates with those skills.
Global talent acquisition is the process of identifying and acquiring top talent worldwide to build a skilled team that will help your company meet business goals. When you leverage a global talent acquisition strategy, startups can compete both locally and on a global scale.
Check out this complete guide on international expansion for a walk-through of everything you need to know before going global.
With global hiring, companies can hire customer acquisition specialists from different cultural backgrounds to improve their DEI initiatives and provide existing teams with diverse insights and perspectives. As a company’s customer acquisition team becomes more diverse, it must also become more inclusive as it adapts to become more culturally sensitive and aware. Diverse and inclusive company culture creates a stronger sense of belonging, resulting in enhanced employee experience, increased employee performance, and lower turnover. Improve global mobility and your ability to pivot in an ever-evolving market.
Mobility also benefits workers, providing them with the following:
With global hiring, startups can benefit from the support of a local customer acquisition specialist on the ground. Hiring a remote worker based in a new country or location is a great way to access local knowledge and firsthand experience. Also, if you’re only testing the new market and haven’t opened a local entity, a local worker can contribute to your credibility and enhance your company’s presence.